Announcing The Robert Collier Letter Book by Robert Collier,
Available once again:

Robert Collier Letter Book
is the Best Book Ever Written About
Writing Copy"

-- Carl Galletti

Dear Friend,

    The Robert Collier Letter Book is amazing.

    Here's why...

    Imagine going to your mailbox or web site and finding it stuffed with orders -- orders that contain money for your products.

    And as you count the money and realize all the things you can buy with your profits, you realize that it all started with a book called The Robert Collier Letter Book.

    Too fantastic? Too amazing? Not for many who have studied and applied what they learned from The Robert Collier Letter Book.

    And not for me because that's exactly what happened to me. This book changed my life.

    And every great copywriter I know has had the same experience. I'm talking about people who routinely make $5,000.00 to $15,000.00 and more writing simple letters or web copy.

    Words are VERY powerful and can make you a LOT of money...IF you know how to use them. That's what this book did for me and all the top copywriters I know.

    If a mailbox or web site filled with orders and pockets stuffed with cash is what you want, pay close attention because you are about to be introduced to the answer to your dreams.

    Before he died, Robert Collier, the man who made millions for himself and his clients, left the world a legacy.

He Wrote Down All of His

    It is the most often recommended book on sales letter writing in the history of direct mail.

    Years ago I got the reprint rights to this book and sold every copy I had in short order. After I ran out people would offer me $100.00 for a copy. And I actually bought back a few copies and resold them for $100.00. But most people wouldn't part with their copies, even for $100.00!!!

    One well-known copywriter told me a story about how his house had been broken into and the only thing missing was his copy of The Robert Collier Letter Book!

    Geez! Even the burglar thought it was valuable. Smart burglar!

    Anyway, someone else got the reprint rights and has been selling it for $200-$300 since then. Even at this price people buy it. But I never liked the idea of charging such a high price, even though it was worth every penny.

    Right now, on, there are two used copies for sale, one for $999.99 and the other for $1,058.81. Although this book is worth at least a hundred times that amount in terms of the extra income it will produce for you, I object to the high price. It limits WHO can afford to benefit from it.

    This book is too important to limit access. Many who needed it were not buying because of the price. I thought it should be selling for a much more reasonable price, even if some people were willing to pay the higher price.

    However, for many years, there was no other option.

Then, A New Source Opened Up

    Recently, I got hold of a few copies of a newly reprinted but earlier, 1937 edition that I can sell for about what I was selling the later, 1950 edition for back in 1988. These are not used but new reprints of the earlier edition.

    Who knows how long they'll last at this price? I hope forever. But just in case, I wouldn't put off buying one if I were you.

    What's the difference between the 1937 and 1950 editions? The 1950 edition has three more chapters but three less pages. The 1950 edition clocks in at 463 pages and the 1937 edition has 466 pages.

How's this possible?
I had to find out

    So, I checked each edition and here's what I discovered.

    The 1937 edition has 59 illustrations, 25 large ones, 6 medium ones and 28 small ones. The 1950 edition has only 20 illustrations, 4 large, 3 medium and 13 small.

    How important are these extra illustrations? I think very. Here's why.

    Although both books have sample sales letters, only the 1937 edition has extensive illustrations of what the actual mailing pieces looked like, pictures included. I think that's very important because it shows you what the package looks like to the reader.

    Anything else? Yes! Some of the words are different. The 1937 edition uses actual names of many of the companies that did the mailings. For example, The Review of Reviews was one mentioned. This makes it possible for you to track down and do further research if you want to. At the very least it's more accurate. The 1950 edition substituted "magazine" in the place of "Review of Reviews." This is just one example of many.

    Also, some of the original text is missing in the 1950 edition. One example I came across was a letter by and about Robert Collier himself. It spanned four pages and was entirely left out of the 1950 edition but was included in full in the 1937 edition. A very valuable addition indeed.

    I didn't check every word in both editions but I'm sure there are other instances like this.

    The three missing chapters? Not terribly important in my opinion. One is called "Life Begins at???" and is about health related sales letters. Another is about "Showmanship" in writing letters. And the last is about "Miscellaneous Products." No big loss in these three chapters and plenty to gain from what was lost in the 1950 edit.

    Why did the publisher make the deletions in the 1950 edition? I don't know for sure but the 1937 edition is copyrighted by Robert Collier himself while the 1950 edition is copyrighted by the publisher. My guess is that the publisher wanted to put in the three chapters to include what they thought was more "modern" material. But they didn't want the extra pages.

    So, many of the illustrations and possibly some of the sample letters got axed in the 1950 edition. And remember, the names of the companies were, in many cases, made generic. I think they screwed up. I prefer the 1937 edition.

    Regardless of which edition you get, The Robert Collier Letter Book is a wealth of information.

"I remember reading The Robert Collier Letter Book years ago when I first got into direct mail.

"It was a revelation for me.

"It showed me exactly what 'salesmanship in print' is all about and moreover, I learned how to actually write the kinds of sales letters that produce astonishing results for my clients...

"Even now I'm writing two sales letters for a client of mine and I'll get paid $50,000.00 when I'm finished. Not bad for a week's work!"

It Is Recommended Reading By Every
Copywriting Expert I've Ever Known

    I once got a request from David Ogilvy himself for a copy to be sent to his villa in France. Gary Halbert and Jay Abraham recommend it highly. Eugene Schwartz recommended it highly as one of the few resources he listed in his book, Breakthrough Advertising. The list goes on.

    In my opinion there is no better book on writing sales letters than The Robert Collier Letter Book. All credible experts agree.

    And, the really exciting news is...

What It Can Do for YOU

    Just look at what you'll learn in its pages....

You Will Learn...

  • How Robert Collier took a book publisher's direct mail package that cost $250,000.00* but had sold only eighteen sets of books and turned it into a blockbuster that made 34 1/2 per cent profit on sales...all within 6 months! How it was done is fully explained in chapter 10.
  • How an idea and $1000* led to a $20,000,000.00* a year business. It's based on a technique that any business can use. Page 202.
  • How one salesman sold more than $250,000,000.00* worth of yachts using direct mail, some of them selling for more than 10 million dollars* each. Page 58.
  • How Robert Collier used direct mail to change one company's balance sheet from $800,000.00* in the red on June 1 to $1,210,000.00* in net profit by December 31 of the same year. Chapter 16.
  • The 6 prime motives of human action and how to use them to make people buy your product. Page 44.
  • What the first thing is that you must do regardless of what product or service you are writing about. Page 437.
  • How a book whose sales had lately fallen off after six years was rescued. For the appeal that got it back on track and selling 50,000 sets a year for two more years, see chapter 12.
  • How to get your prospect to want the thing you are offering. Page 31.
  • About a collection of letters that sold 360,000 sets of books. Chapter 15.
  • What every letter MUST have. Page 54.
  • How is it that a letter that sells books in huge volumes can be just as successful selling other products? Page 148.
  • How to find the magic words that make people buy. Page 354.
  • How Robert Collier took a product that sold only 5000 in two years and got it selling 70,000 in the same length of time. (Note: it was NOT the copy).
  • About an interesting letter that pulled over 10 per cent in orders. Page 317.
  • How to put a powerful hook into your sales letters and the only two reasons why your reader will do what you say. Page 64.
  • Who can use direct mail to best advantage and for what purpose it is best adapted. The author states in chapter 22.
  • How an idea that sold books can also be used to sell houses, stocks, computers or any other type of product. (This may surprise you).
  • An amazing technique that bankrolled $2000 into $20,000,000.00* worth of book sales for a young man from a small town. Find out his secret. (Note: anyone can use it). Page 15.
  • How Business Week got started and how Robert Collier was called in to get results after the cream had been skimmed off the top. Chapter 23.
  • A technique that added 50% to the pulling power of a letter. Page 27-8.
  • About one letter that pulled in 300,000 orders. See the actual letter.
  • About an offer that brought in a 10 per cent response at a cost of less than 2 per cent of the selling price! How and why you should get the same results...even with unsophisticated copy. Page 95.
  • How to find the motive that will impel your reader to overcome his economic inertia and send you his order. Page 44.
  • How an inexpensive addition to a letter raised the order response from 4 per cent to 14 per cent! See the technique and the actual mailing piece. Page 284.
  • The actual letter that got an order response as high as 10 per cent. Page 415-6
  • How to reach business leaders by direct mail, even with a handicap that will amaze you. (Which is why you will be all the more impressed with one letter that pulled more than 9 per cent in orders and another over 8 per cent). Page 400.
  • When selling $4,500,000.00* of a book is insignificant. Page 130.
  • What is the ideal sales letter. Chapter 25.
  • How you can find prospects for your products most easily. The answer may make you rich if you play your cards right.
  • About a letter that averaged nearly 9 per cent in orders.
  • What kind of a letter could raise response from 2 per cent up to 7 per cent.
  • About the experience of getting 3000 orders in a single day. Page 129.
  • How to double your percentage of renewals. And two of the actual letters that did it starting. Page 421.
  • An odd-ball technique that pulled 12 per cent in order response. Page 319.
  • About a letter that pulled as high as 9 per cent and sold 127,000 books in 6 months (Note: the book is still selling more than 40 years latter). Page 294.
  • One of the most effective stunts ever used to get a business letter to the right person and to get that person to look inside the envelope. Page 27.
  • A unique way to offer a premium. Not only does it raise order response but it doesn't cost anything! Page 417.
  • Who the best buyer. Page 226.
  • Where you can get the fruits of 100,000 selling phrases from over 200 different industries. Page 328.
  • That in every sale there is a critical moment when your prospect is almost convinced. And what to do now that you have his attention, aroused his interest, persuaded him that he must have the thing you are offering, proved to him beyond question that it is the best or the cheapest; but yet he is still not quite ready to sign on the dotted line. Page 56.
  • Why a prospect would buy from someone he's never seen before rather than from a local store. There are two reasons. Page 59.
  • What is the easiest way to make your prospects want your product. Page 360.
  • About the amazing story of how Robert Collier sold the most unlikely of mail order products, coal, and how, despite it being a commodity and apparently the same as any other was able to get a higher price, even when customers knew about lower prices from the competition. Page 69.
  • How Robert Collier got a 4 1/2 per cent response in orders for an expensive set of books using leads that were from one to two years old, had each been through the hands of two or more salesmen, and had been labeled unsaleable. Page 78.
  • A simple technique that jumped sales results from 3 to 9 per cent and why it was never tried again. Page 252.
  • What to do at the point in your letter when the prospect is almost ready to act. If you fail to do this one thing, he will likely lapse from his "almost ready" attitude back into indifference. Page 67.
  • How an old strategy transformed a "dud" of a product (with 20,000 unable to move off the shelf) to such a winner that an extra 10,000 were also sold. Page 274.
  • A small touch that can add 10, 15, or 20 per cent to the pulling power of a letter. Page 28.
  • What are the best months of the year for the book business and why. Page 227.
  • A unique idea that not only gets credit customers to pay up but to do it in advance! Page 433.
  • Which is your most difficult task when trying to interest a prospect by mail. Solve it and you can substantially increase your profits. Page 94.
  • How a change in letterhead doubled the number of orders received from that letter. Page 27.
  • What are the poorest months of the year for merchandise and why. Page 227.
  • Spot retailing's oldest weakness -- and its biggest handicap. Page 328.
  • What the motives are that make people buy. Page 44.
  • The type of product that is most difficult to sell by mail. Page 233, 235.
  • How to lower the cost of your sale from 50 per cent to 5 or 10 per cent. Page 94.
  • About another type of product you should not sell by mail and why. Page 275.
  • How to take the guess out of advertising. Page 328-366.
  • About a little town in northwestern Pennsylvania which had a mail order house. One that built a business from scratch to over 10 million dollars* a year on one basis only. Find out what it was and also see one of their most effective letters. Page 53.
  • Why a little known factor in selling by mail could make you rich. Page 227.
  • What to do when you've drained all the sales out of your market. Use this handy technique and sell another 10,000! Page 145.
  • About the letter that has been used for more than 25 years to sell one magazine. Page 365.
  • What is the one thing that really makes your message count and is beyond the rules you can follow in writing a successful sales letter. Page 68.
  • What to do when your competitors are selling inferior products for less and are hurting your sales. Discover the little known technique that works, in the book, including samples on following pages. Page 260.
  • What Robert Collier has to say about using successful letters as a guide to writing copy. Page 148.
  • Questions every successful letter writer must ask himself. Page 44.
  • Why should you have a money-back guarantee. Page 94.
  • How you can tell if there is something wrong with your methods or your product. Page 305.
  • How long your letters should be. Sometimes short? Sometimes long? The correct answer can be found on page 441.
  • Why you should use a stamp on your letters. Page 27.
  • What way works in adapting successful letters? Page 148.
  • The six essentials contained in every good letter. And why they are so vital. Page 68.
  • About the only limit to your sales. Page 259.
  • The strongest motive you can use to make people buy. Page 45.
  • The most important factor in making your sales. Page 440.
  • Why should you have a free-trial offer. Page 94.
  • Which is most important: your letter, brochure, or order form. And how much weight each carries in importance. Page 184.
  • Some helpful tips on editing your sales letters. Page 438.
  • What is the constant factor in all selling. Page 148.
  • What is one of the most important essentials of selling. Page 213.
  • What the original "coin" letter said. Page 302-305.
  • From samples of 324 letters on all types of products. Letters that have actually been used and proved successful at bringing in orders.
  • How campaigns were planned and carried out.
  • How one large publisher's book was brought to life, selling a million copies, after ten to fifteen years of gathering dust on their shelves. Page 15.
  • How a man used direct mail to successfully start a store front business and make it profitable in only 7 months. Page 368.
  • What selling really is. Page 360.
  • The two parts of every successful close. Page 67.
  • The point that you should always remember about the sale of your product. It holds whether you sell in person or by direct response. Page 457.
  • How the connection between Robert Collier selling coal and the success of Ivory soap led to a technique that could mean millions to you in your business. Page 75.
  • That you need something more than just "rules" to get sales producing letters. Page 68.
  • The first thing to do in writing any direct mail sales letter. Page 7.
  • How to get the reader's interest even before he gets to the first line of your letter. Page 26.
  • How to put a powerful hook into your sales letters. Page 64.
  • The strongest of all the different types of letter openings. Page 330.
  • About two excellent subscription renewal letters that got a 20% response! Starting on page 410.
  • What it is about some letters that makes them so much more effective than others. Page 1.
  • The purpose of a direct mail sales letter. Page 457.
  • The most important essential in your direct mail letter. Page 14.
  • The one thing you should always keep in mind. Page 349.
  • The one reason why anyone ever reads the letter you send. Page 64.
  • How to decide whether to put a catchy phrase on the outside of the envelope. Page 360.
  • The details about a letter that sold $3,500,000.00* worth of shirts by mail, starting on page 240.
  • About a letter that sold 20,000 pairs of silk socks. Page 243.
  • The type of letter you should be wary of because everyone admires it. It may bring praise but few orders. Page333.
  • What part of a letter makes or breaks it. Page 360.
  • How to make your collection letters much more successful. Page 55.
  • About the most successful series of collection letters. Page 435.
  • The hardest job a collection letter can have. Page 425.
  • A truism that will lead to you getting a higher pay-up whenever you extend credit terms. Page 220.
  • The ultimate purpose of every business letter. Page 1.
  • How to get the attention of business people. Page 16.
  • How to put your ideas across better. Page 30.
  • How do you crash through the barrier and get your prospects to buy your product. Even while competitors are insisting that their products are the best. Page 54.
  • What you should do when you find an approach that is unusually successful. Page 345.
  • About the most profitable invention ever made and how you can use it. Page 449.
  • The eternal question which stands up and looks you and every sincere person squarely in the eye each morning. Page 18.
  • When putting copy on the outside of an envelope is better than a plain envelope. Page 26.
  • How one technique that pulled a tremendous amount of orders nearly bankrupted the company. Find out how and why it happened and what was done to recover successfully. Page 252.
  • Some typical openings that get the reader's attention and lead logically on to a description of your offer. Page 17-26.
  • An effective technique to get testimonials. Page 54.
  • How to judge that a letter is "good." (including samples). Page 333.
  • The right way to approach a prospect by mail. Page 2.
  • How to get news interest into your letters. Page 16.
  • About an actual piece that pulled 8 per cent and could be useful to you when selling to parents. Page 97.
  • How to inject life into a boring subject. Page 357.
  • How the mind thinks. Page 30.
  • How to avoid attracting the wrong kind of attention. Page 3.
  • The only way you can sell more than one product in a single envelope and actually increase overall sales. Page 270.
  • How to approach a doctor, or a mother, or a housewife, or an insurance agent, or a retailer. Pages 5-6.
  • How and why a simple picture added 10 per cent to the number of orders. Page 279.
  • A technique that can add 15 to 30 per cent to the number of orders. Page 248.
  • How to raise money by mail for just about any organization. Chapter 26.
  • The one best method of approaching your prospect.
  • Why people buy what they buy. Page 15.
  • How to approach a druggist, or a home owner. Page 4.
  • How to arouse in a prospect the desire to buy your product. Page 7.
  • A general rule that adds to the number of your orders. Page 279.
  • The only two reasons why your reader will do as you tell him to in your letter. Page 64.
  • How to save nearly half of your postage (in certain circumstances). Page 27.
  • One of the strongest traits in human nature. Page 365.
  • The secret to getting your ideas clearly understood. Page 31.
  • Whether the old "Give me Five Minutes, and I'll Give You..." approach still works. Page 346.
  • What the whole world wants and has always wanted since the beginning. Page 16.
  • An important appeal you can use once you have gained your prospect's attention. Page 360.
  • What to do once you have your reader's interest. Page 30.
  • About tested selling sentences and how they can be used to increase response. Starts on page 328.
  • How a change in appeal quadrupled returns. Page 38.
  • How to take the guess out of your advertising and put profits into your pockets. Page 366.

*Note: Amounts have been normalized to current values.

    If you can't make back hundreds or even thousands of times your investment in this book, then you aren't paying attention. Read it again.

    Chances are, when you get done reading this book, wild horses couldn't drag it away from you.

Robert Collier Letter Book  

    Others have paid up to $300.00 for a copy. Even at that price it's worth every penny. As I write this there's even a copy on sale for over $1,000.00!!!

    But you won't have to pay anywhere near that for this new 1937 reprint edition because it's yours for only $49.97 + S&H in the hard cover version.

    S&H is only $5 per copy in the US, $10 for Canada and $15 elsewhere.

    And that's not all. I've got some extra bonuses for you.

Bonus 1:
Robert Collier's Million Dollar Sales Letters
and What They Can Show You About Making Money!

    Way back in the 80's when I had acquired the rights to The Robert Collier Letter Book, I also searched for anything else written by Collier. This was one of the things I found and acquired.

    It consists of 15 sales letters and their explanations. These letters are NOT included in any edition of The Robert Collier Letter Book. Normally, I sell this in a printed edition for $19.97 but it's yours at no extra cost with your order and while this offer is in effect.

Bonus 2:
Scientific Advertising by Claude Hopkins
    Long regarded as THE classic text on advetising and marketing, this is one of the most recommended books by all top direct response experts. Jay Abraham said he read it 50-60 times when he was first starting out and continues to read and refer to it to this day. It's a valuable resource and one that complements The Robert Collier Letter Book.

Bonus 3:
How The Robert Collier Letter Book Has Been Successfully Used By Direct Marketing Professionals by Carl Galletti
    This is an exclusive bonus that shows you how various direct marketing professionals (copywriters and other marketers) are using the Robert Collier Letter Book to generate millions of dollars in sales. Very informative and very valuable.

Robert Collier Letter Book 1937 Edition
-- US Only
$39.97 + $5 S&H

HARDcover -- CANADA Only
$39.97 + $10 S&H

HARDcover -- All other countries
$39.97 + $15 S&H

My Very Best to You,
Carl Galletti

Copyright © 2008 by Carl Galletti

Disclaimer - AdSecrets Marketing L etter - Copywriting - Top Internet Marketer